Over the past five years, OUA TV has provided fans an online platform to watch football, basketball, hockey, and a host of university championship events from across Ontario. The new platform will offer superior video viewing options, an improved user-interface for fans, and valuable web and video analytics for the conference.
“We are very excited to be partnering with the preeminent University Sport Conference in Canada,” stated Hugh Dobbie, Yare Media CEO. “Technology continues to radically change the way university sports are being produced and distributed. The new OUA TV service will showcase student-athlete events using adaptive bitrate video technologies to eliminate buffering and provide higher quality viewing experiences across multiple device types.”
Since the launch of OUA TV in 2014, the platform has been the go-to resource for fans to tune in to university sport in Ontario. The conference streamed over 1,200 events during the 2018-19 season and plans to increase that number over the next three years.
“With hundreds of streamed events throughout the year, spanning regular season games, playoffs, and championships, the ability to provide the best quality streaming service is imperative to the continued growth and success of the conference’s online platform,” said Gord Grace, OUA CEO. “YARE has shown that they can help our organization take those next steps and we are excited to work with Hugh [Dobbie] and his team to make that a reality for our viewers.”
OUA fans will get their first taste of live-game action on the new and improved platform when the 2019-20 season gets underway on the weekend of August 24 at www.oua.tv.
ABOUT YARE MEDIA
YARE provides solutions to address changing content distribution models in sports, broadcasting and entertainment. The company focuses on helping organizations implement market strategies that generate new over-the-top (OTT) digital revenues and help grow their audience and brand. Clients include: Rogers Sportsnet, the Canadian Football League (CFL), Professional Fighters League (PFL), and Canada West University Athletics Association. The company’s website is www.yaremedia.com
ABOUT ONTARIO UNIVERSITY ATHLETICS
Ontario University Athletics (OUA) is represented by 20 of Ontario’s finest institutions, which includes over 9,000 student-athletes, competing in 23 sports, and 39 provincial championships. The OUA and its member institutions provide a shared focus on student-athletes success in academics, athletics, and community leadership.
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